Since it’s 2010 and it’s a new decade, it’s time you developed a new brand you and got out there and started promoting it everyday in a consistent way and in a way that matches your values.
Take a minute to reflect on what you stand for and how you want the brand to be reflected. Keep in mind it needs to be consistent and easily understood.
You do this by creating a solid standing point and sticking to it. More to follow later.